Amazon Releases Game-Changer for US Sellers: Product Targeting for Sponsored Display

Last month, Amazon announced a new advertisement option for people who sell products on their platform. This new option for American sellers is groundbreaking, and it can be a HUGE game-changer for your business if you primarily sell products on Amazon. 

If you already use Amazon’s ad program, then you probably know about Sponsored Display. When consumers browse products on Amazon, their searches are flanked by advertisements that promote other products available through Amazon.com. Additionally, Amazon Sponsored Display promotes Amazon products to web users as they scroll through other websites, including social media and Google. The Amazon Sponsored Display looks like this:

Now, Amazon is allowing sellers in the USA to target their ads in Sponsored Display to customers searching for similar products. Amazon will retain a web user’s search history, make note of the products they search for on Amazon, and show ads displaying similar products to the web user — both on and off the Amazon platform. 

Additionally, Amazon gives businesses the option to enhance product targeting ads with deals and savings badges, so shoppers can take advantage of special offers.

If you are a seller on Amazon, we HIGHLY recommend that you check out this new, amazing opportunity to increase exposure for your products. Targeted ads are statistically more successful than non-targeted display ads. With targeted ads, you can ensure that your products will be shown to customers who are already generally interested in what your business has to offer. 

Additionally, if you invest in ads on a PPC (pay-per-click) budget, then targeting your ads is more likely to give you a higher ROI (return on investment), as the web users who click on your product will be more likely to buy.

Are you a seller on Amazon? Do you want to benefit from this new product targeting option, but don’t feel comfortable with your marketing capabilities? 

Don’t worry! Our expert team can help your business set up a successful Amazon ad campaign, guaranteed to increase your brand’s exposure and generate more sales. 

Reach out to us today at [email protected], or give us a call at 404 480 4064. We look forward to hearing from you soon.