Search Based Retargeting
Keyword search terms are the most effective targeting data available. Search retargeting gives advertisers the ability to target potential customers with display ads based on the searches they perform across the web.
Benefits of Search Based Retargeting
- Our database captures over 13 billion search events per month from over 300 million users. Each individual search is date and time stamped.
- Connect with more searchers more often and more effectively with our industry leading keyword-level search retargeting.
- Search retargeting enables advertisers to combine the effectiveness of search with the brand impact and reach of display.
- Ads can be served to users who have searched within 15 seconds, 15 minutes, or 15 days of the time of their search.
- Advertisers are able to see the performance of each keyword, domain, exchange, time of day, and more.